Elusive Web Stats?

WhooshWeb has the tools and the people to match relevant data to your internet goals.

 
Analysis

WhooshWeb IC will help you sift through the mountains of web usage data available, and help you focus on the information most relevant to your company.

Your web site should lead visitors to a targeted action. You've probably heard this described as "conversion rate". In other word, your web visitor buys a product, or signs up to volunteer, drives to your brick and mortar store, or does whatever action you wanted them to do when you set up the web site in the first place.

To improve the percentage of visitors achieving the targeted action, it is necessary to first clearly understand what your customers are doing now. By gathering and analyzing web data, we can help you discover what works and what doesn't. With this information, you can make informed decisions about what changes to implement to improve performance and conversion rates.

Unique Visitor, Visits/Sessions, and Page Views. In 2006 the Web Analytics Association Standards committee embarked on an effort to define what was agreed upon as the three most important metrics. The Standards committee determined that these three metrics make up the foundation for most web analytics definitions. Many other metrics rely on an understanding of these three.

Other key measurements to understand and improve the way your web site is performing include:

• Search Engine Ranking
• Accessibility (ADA) compliance
• Content readability
• Functional ease of use
• Internal and external linking quality
• Return on Investment (ROI)

WhooshWeb IC will analyze your stats over a period of months, making adjustments as we go. Using information gathered from your sales and marketing team, we'll layer the web data with actual customer response, and create a strategy for improving performance with milestones and markers defined.

Contact us to find out more