Can people find you?

The best web site in the world is money down the drain if your potential customers can't find you in the major search engines.

Your web site is money down the drain if your potential customers can't find you in the major search engines.

Search Engine Optimization (SEO)

Search engines want content, meta data and links that are relevant to the words used by the person searching.

But relevance is subjective. And that's where SEO comes in. Through a combined process of evaluation, research, analysis, and meticulous detail work, a good SEO'er (like us!) will clean up your content, sharpen your meta data, research your current rankings (to use as a baseline).

We'll also research the site relevance of sites internal & external linking and compile a list of sites to link swap with. Monthly progress reports will identify visitor activity and ranking improvements.

WhooshWeb IC will research words/phrases people are using to successfully find your site now, and what search words/phrases seem most likely to broaden that success rate for new people looking for your services. We'll also take a look at what's working for you competitors, to gain insight on how your potential customers search.

We'll evaluate your ranking in the major search engines & make sure you are included in internet directories as well. (Directories are a source used by search engines deep crawlers.)

We'll take a sharp look at your body content - how it's formatted, how relevant it is to those identified words/phrases, and the relevance of the sites being linked to from your site.

We'll identify target (or landing) pages and focus our efforts on getting your customers to them, depending on how they are searching. For example, if a loyal customer just wants to order and searches "YourCompany Order Form", they should get your order form page for their top search results, not your home page.)

We'll place code on targeted pages of your site to track visitor activity (how many, how long, where did they come from, where did they go). As the data on visitor activity comes in, we'll use it to tweak those targeted pages as well as generating reports on the information and progress of your SEO program.

We give attention to more than the items on the list below, but to give you an idea of what search engines look for, the following Top Ten list comes from a panel of experts at a powerhouse SEO web site, SEOmoz.org.

Keyword Use in Title Tag
Anchor Text of Inbound Link
Global Link Popularity of Site
Age of Site
Link Popularity within the Site's Internal Link Structure
Topical Relevance of Inbound Links to Site
Link Popularity of Site in Topical Community
Keyword Use in Body Text
Global Link Popularity of Linking Site
Topical Relationship of Linking Page

We'll help you do paid sponsorship marketing if you really want it, but experts pretty much agree that 60-80% of people go with the first page "organic" results, so we like to concentrate on those things that will improve that for you - it'll make your site a better landing spot for people clicking-through should you decide to go the pay-per-click route at a future time.